The goal of facial rejuvenation is to restore a more youthful look by helping to reverse the appearance of aging and sun damage. As the skin ages, it becomes thinner and less elastic. Collagen and elastin, the tissue that keeps the skin firm, become weaker because internal and external forces exert a constant downward pull. As a result of lifetime sun exposure, superficial blemishes then become more noticeable. There are many topical products that are now available that help to slow and reverse the aging process of the skin. These products may be combined with other therapies to increase their effectiveness. Many topical medications also offer prevention value and can reduce the need to repeat cosmetic procedures or increase the time in between the procedures. Coast Dermatology has selected the best cleansers, toners, and moisturizers that are available. Our goal is to put you on a program that improves cutaneous signs of photo aging, reduce fine lines and wrinkles, improve rough texture of the skin, improve dryness, decrease large pores, and decrease the irregular pigmentation and inelasticity that is so common in sun-belt climates. Even though topical therapy can induce significant improvement in the skin, it does take longer to produce visible results. Changes will be gradual over weeks to months, but can be maintained throughout the years with continued daily applications.